To help you better understand where these lawful bases may apply, these are some examples for each lawful basis. In some cases, the same information is processed under more than one lawful basis:
Performance of a contract – Processing your information is necessary for us to provide your products and services.
Providing relevant products and services
We provide our customers with recommendations for products such as, Furniture and accessories. Our services include on-line design consultations, over the phone consultations and project presentations which include design proposals using CGI. We process your information to identify and authenticate you to use our products and services.
Maintaining and monitoring your products and services
We must continually monitor and update information to ensure your data is safe, accurate and up to date. This ensures we keep your personal details accurate when providing to our retailer partners ensuring you get the best customer service.
Our legitimate interests – Legitimate interest means the interests of Lahoma in conducting and managing our business when providing products and services. The core legitimate interests of Lahoma Interiors are to provide the best customer service, introduce innovative products and services, and to protect our customers, employees and shareholders. We will always assess whether the legitimate interest of Lahoma will adversely impact the rights and freedoms of the data subject prior to processing. We implement safeguards to ensure that the processing remains fair and balanced. Our risk assessments help us understand what information we need, our business requirements, the impact on our customers and employees, alternative options for processing and how long we hold the information for.
Manage our relationship with you
We keep our records up to date to contact you when required and provide the best customer service.
Analyse information and research your experiences dealing with us
We want to continually improve and better understand our customers. By collecting and analysing data from multiple sources, we can better understand the requirements of our customers and how we can improve products and service offerings. This analysis also helps us run our business more efficiently and effectively.
Identify ways we can improve our products and services
We are always working to develop new products and innovative ways of bringing these to you. We analyse the market and our customer base to better understand what people like and what people want from our interior design company. We do this by collecting data on your purchases, services, interactions with our website, staff and social media and using customer surveys. We use this information to provide a more personalised service to our customers and improve their experience working with us. The information is internal management information.
Internal management information
We produce internal management information through our Enterprise Resource Planning system, to run our business and better understand customer needs. This information enables us to make informed decisions and develop our strategy.
Your consent – We require your consent for processing certain information such as special category data.
We ensure your consent is obtained under the following principles:
Directly contact you about new products and services. With your consent, we will let you know what products or services you might like. You can select how you prefer to be contacted on our application forms or by contacting us.
Protecting the vital interests of you or others
Assessing your personal information
You can ask us for a copy of the personal information we hold and further details about how we collect, share and use your personal information. You can request the following information:
Updating or correcting your personal details
If you want to update or correct any of your personal details, please contact us at email@example.com, or call into a showroom.
Your information and third parties
For example to:
Third parties we share information with can include:
Deleting your information (Right to be forgotten) – New GDPR right introduced from May 25th 2018. You may ask us to delete your personal information or we may delete your personal information under the following conditions:
Moving your information (your right to Portability) New GDPR right introduced from May 25th 2018
Where possible we can share a digital copy of your information directly with you or another organisation. We will provide this information in a structured, commonly used and machine-readable format. Note, we can only share this information where it has been processed automatically (hard copy documents are excluded for portability) and was processed under your consent or performance of a contract
We do not share information processed under legal obligation or our legitimate interest for portability, in line with GDPR guidance.